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CRAFTING BRANDS WITH Soul

CRAFTING BRANDS WITH Soul

CRAFTING BRANDS WITH Soul

Greta Zlatkute is the founder of Segreta London, a luxury creative consultancy rooted in over 20 years of hands-on fashion and brand leadership. Holding a Master’s in Costume Design from Vilnius Academy of Arts, she is co-founder and led creative direction and operations at Lexxian London since 2016, designing elegant, nature-inspired womenswear collections and successfully selling them across 20 premium Maldives resorts, including JW Maldives, Jumeirah Maldives, Raffles Maldives, Taj Maldives, InterContinental Maldives, Westin Maldives, and others - driving visibility in high-end hospitality retail.

Her career includes orchestrating London Fashion Week showcases at Rohmir Creating large-scale collections for Lelija Ltd across 30 Lithuanian stores, and presenting at international exhibitions such as Düsseldorf CPD and Moscow CPM

Recently, she guided Ataratma London - a transformative high-end fragrance house - from concept to 2025 launch, blending Ayurveda, neuroscience, and master perfumery for ‘Scents for the Soul’. Segreta London provides end-to-end creative direction to emerging and established brands: mood boards, collection planning, brand storytelling, visual identity, fabric guidance, and launches - delivering quiet luxury with emotional depth, proven execution, and strategic insight.

WHERE VISION BECOMES FORM

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